The Juis is one of the key urban events in the Italian hip hop scene. It’s organized by A.S.D. Ma.Mo.Dance from Falconara Marittima (AN).

The project was born in 2019 inside Ma.Mo.Dance, one of the biggest and most complete dance schools in the Marche region. What started as a local jam quickly grew into a solid cultural event, created to share the values, the language and the real essence of hip hop culture.

From day one, The Juis has been a safe and inclusive space where dancers can meet, grow and express themselves freely. A place where dance becomes a common language, able to connect different styles, generations and backgrounds.

The name “The Juis”, inspired by the word juice, represents exactly this idea: extracting and sharing the most authentic energy of the urban scene, built on exchange, respect and community.

In 2023, with its second edition, The Juis found its home at Tris Maxi Dancing in Orciano di Pesaro, a venue that perfectly matched its urban vibe and energy.

In 2024, for the third edition, the event took another step forward and moved into the Tris Arena, the main hall of the complex. The space was transformed into a real arena, with over 30 square meters of stage, hosting national and international dancers along with high level guests from all over the world.

The growth continued in 2025 with the fourth edition, which recorded more than 500 registered dancers and over 500 spectators, confirming The Juis as one of the most awaited and attended events in the scene.

In 2026, The Juis reaches its fifth and biggest edition yet. The festival will take place over three days, April 10, 11 and 12, featuring talks, workshops, contests and interviews, celebrating dance as a tool for expression, dialogue and community.

Outside the main event, The Juis stays active all year long through side events, support projects and scholarships, helping young talents grow and promoting initiatives with a strong social and cultural impact.

Everything The Juis does follows one clear mission: creating opportunities, building real connections and supporting hip hop culture as an educational, inclusive and conscious space.

The festival includes workshops led by nationally and internationally recognized professionals, open talks focused on dialogue and shared experiences, and contests ranging from group choreography to freestyle battles, the true heart of the event.

Today, The Juis is a living, open and constantly evolving platform that brings together education, performance and culture, giving voice to everyone who sees hip hop not just as a dance style, but as a way of living, growing and sharing.